Systems and Processes

Your Website Is a System, Not Just a Marketing Tool

When small business owners talk about their website, the conversation usually lives in marketing territory. Traffic. SEO. Homepage copy. What’s converting, what’s not. All of that matters. But I think there’s a bigger conversation underneath it that doesn’t get enough airtime: what your website is doing operationally, once someone actually lands there. Your website is

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Your Nervous System Is Exhausted. Your Notification Settings Might Be Why.

If your phone buzzes, you look. If an email comes in, you read it. If a client texts you on a Saturday, you feel it even if you don’t respond. That’s not a you problem. That’s a design problem. Most solopreneurs never actually chose how many ways people could reach them, or how many apps

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What To Do When You Get Off Track With Your Business Systems

I love business systems and the freedom and clarity they bring. When I start talking systems, I sometimes find that people’s eyes glaze over because they don’t actually understand what they are or why they’re important. So let’s talk business systems! Business systems are the processes, tools, and technologies that you, as a solopreneur or

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