This week, as I’m pulling together all my research and creating new resources to support entrepreneurs in a deeper way through intentional business design coaching, I’ve been reflecting on my own journey as a business owner. Next month marks 8 years in business. 🎉 In many ways, with the rebrand and new services, I feel like […]
If you’ve been following along for a while, you’ve witnessed my HEARTWIRED CO.™ rebrand journey for the last 7 months. You’ve seen the name change, the new colors, and the philosophy start to take shape. You’ve watched me get clearer and clearer about what this business actually is and who it’s for. Well, today I have
The Missing Piece in My Business Rebrand Read More »
On Thursday I co-facilitated a workshop with Brian Greenwald of The Benevolence Group on the topic of business brand. He introduced a really interesting concept: Brand Delta. Brand Delta is the gap between what you say you are and what people actually experience when they work with you. You can’t control your brand. You can only influence it. It
Does Your Business Feel Like You? Read More »
Last week, I got an official ADHD diagnosis. When I saw it in my health app, my first reaction was bittersweet. I wondered who I might have been without ADHD all my life. I thought about who I’ve ultimately become by trying to mask and control it. It’s a lot to process, but I’m not
I Got an ADHD Diagnosis… Read More »
I want to clear something up. When people find out what I do for work, a few assumptions are made. That my whole business is automated. That I’m running AI tools around the clock. That I have some perfectly systematized machine humming in the background while I sip coffee and watch leads roll in. I
I’m Not Who You Think I Am Read More »
I’ve always been the person who leaves their coffee in the microwave and finds it three hours later. Completely normal Tuesday for me. But a couple of years ago, I started forgetting to eat. (If you know me, you know that’s not like me.) Lunch would still be sitting in the microwave at 4pm. Then
Your Wiring Matters If You’re Trying to Run a Business Read More »
Everybody’s talking about AI right now, and if you’re a solo business owner or have a very small team, it’s easy to feel like you’re behind if you’re not using it much. Here’s what I’m actually seeing with my clients: they don’t need fancy AI tools. They need systems thinking. Most small business owners are drowning
Small Business Owners: You Might Not Need AI Yet Read More »
A client came to me this week with a very specific problem. She’s running an in-person class and needed a way to register people and take payment. She already had Square. She already had a Facebook page. She just didn’t know how to connect the pieces. We got on a call. She showed me what
You Already Have the Tools. You Just Need Someone to Connect Them. Read More »
Yesterday I hosted co-working in my hometown, a little gathering where we bring our laptops, catch up, eat some snacks, and get work done. It’s common in larger cities, but I moved back to rural Fluvanna County, VA a couple years ago. So watching something like this take root here is one of my favorite
Showing Up is a System in Itself Read More »
When small business owners talk about their website, the conversation usually lives in marketing territory. Traffic. SEO. Homepage copy. What’s converting, what’s not. All of that matters. But I think there’s a bigger conversation underneath it that doesn’t get enough airtime: what your website is doing operationally, once someone actually lands there. Your website is
Your Website Is a System, Not Just a Marketing Tool Read More »
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